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Experts
In Crafting Relevant Email
Communications That Build
Relationships And Maximize ROI
In
today's economy, companies have to work smarter, harder and faster
to keep ahead of the competition. That means getting the most out
of their existing customer base, and finding efficient ways to grab
the attention of new customers. That's why permission-based email
has emerged as the killer app to acquire, retain, cross-sell, up-sell,
promote and reinforce branding efforts. Permission-based email gives
companies the power to create relevant, cost-efficient and effective
dialogs with customers, which can accelerate value throughout the
customer life cycle.
The
Result - Email increases response rates, lower costs and builds
longer, stronger and more profitable customer relationships... and
that means greater ROI.
Creating
relevant email communications that build relationships and maximize
ROI is a mix of art and science. As the quantity of email increases
over time, marketers will increasingly need to create targeted,
relevant email communications based on scenario-based segmentation
and sequencing of messaging to customers.
Creating
these kinds of email communications requires the proven expertise
and know-how of an experienced email communications provider like
Bigfoot Interactive. Bigfoot Interactive combines advanced technology,
innovative professional services and vertical market expertise to
craft email communications that generate measurable results for
our clients throughout the customer life cycle.
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"To
really engage customers with
email, marketers should shift from
running email campaigns to
managing email conversations,
taking a customer-focused
approach to message content,
frequency, customer segmentation
and email metrics."
Forrester
Research, August 2001
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