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Privacy
and Permission Best Practices
Respect
Your Customers' Preferences
LetÕs
face itÑrelationships are all about trust. At Bigfoot Interactive,
our focus is building permission-based email communication programs
that maximize ROI. Period. So itÕs no surprise that weÕre totally
committed to using proven best practices to ensure success. Here
are a few quick pointers that apply to virtually any email program:
Email
Collection and List Hygiene
- Keep
your email collection process clean, whether youÕre collecting
email names online or offline.
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Make it clear and easy for subscribers to opt out of communications.
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Give your subscribers a chance to opt out on every email communication.
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Honor opt-outs immediately.
Customer
Preferences
- Provide
a way to state preferences up front.
- Allow
customers to be specific and selective about the type of communications
they want to receive in the future.
- Let
customers choose what kind of information will be tracked.
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Give customers access and ability to check, modify and delete
their preferences and data at any time.
- Respect
preferences and personal information offered.
Privacy Policy
- Provide
link to your company's privacy policy within all email messages.
- Create
clear privacy statements that let users know what data is collected
or tracked about them and how it will be used.
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Conduct privacy audits to make sure business practices are consistent
with privacy policy statement.
- Deliver
on what you promise.
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Reinforce your privacy policy.
Obtaining
consent, respecting privacy and delivering on your promises builds
trustÑwhich grows the customer relationship and ultimately maximizes
ROI. And, hey, isnÕt that what email communications are all about?
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Web site has been
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