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List
Services
Experts
At Turning Strangers Into Loyal Customers
Bigfoot
InteractiveÕs strategic approach to list acquisition ensures that
your email campaign will pack a powerful punch, combining proven
list selection techniques, experience, efficiency, and an immediate
connection to your customers. WeÕve created hundreds of opt-in email
acquisition programs, and we understand the value of maximizing
list performance by doing our homework Ð testing, modeling, analyzing
and working with only the most reputable opt-in list managers/owners
and data providers. Services include:
List
Brokerage
Since 1998, Bigfoot Interactive has built relationships with all
of the major opt-in list managers. When selecting a list for a client,
we assess a number of factors, including selecting the right list
managers and lists based on your unique needs, message and targets.
In addition, Bigfoot Interactive evaluates each list Ð including
its mailing frequency and past performance/success Ð and compiles
a ranking of our recommendations to optimize your testing and overall
results. Bigfoot InteractiveÕs list acquisition team continuously
explores new relationships, services and selection capabilities
to keep you informed of the latest offerings and selects (FICO scoring,
etc.).
Profiling/Modeling
Bigfoot Interactive and its partners can work with you to perform
a sophisticated analysis of your current customer data, then use
that information to build a profile or model that allows you to
find similar customers across various opt-in lists to improve performance
and ROI. And our capabilities span beyond the online world. Our
full-service approach to customer modeling includes the ability
to secure offline names and addresses for your integrated marketing
efforts.
Data
Enhancement/Email Appending
Bigfoot Interactive works with leading database organizations to
provide list services like data enhancement and permission-based
email appending.
- Data
enhancement services can provide a more comprehensive view of
your current customers with the addition of valuable demographic
and lifestyle information.
- Bigfoot
Interactive's append services allow companies to quickly add email
addresses to their customer files from permission based sources
in order to begin an ongoing dialog with customers using the efficiency
of email.
Bigfoot
Interactive can work with interested clients to build a permission-based
program following best practices that will allow you to utilize
these services to better understand and communicate with your growing
customer base.
As
an active member of various industry and privacy associations (including
AIM's Council for Responsible Email), Bigfoot Interactive recognized
a need within the industry to develop best practices for permission-based
email appending. In December 2001, Bigfoot Interactive took a lead
role in the formation of the CRE's Email Append Committee under
AIM. In May 2002, the Email Append Committee, led by Bigfoot Interactive,
released the first draft its "Email Append Best Practices," which
presents the collective wisdom of more 30 participating organizations.
To
download
a copy of the committee's best practices document click
here.
To
check out AIM's interview with Al Diguido, Bigfoot Interactive's
CEO and the committee's chair
click here.
To
Find Out More
Contact Bigfoot Interactive List Acquisition Team today, to find
out how to take advantage of the power of email communications through
our strategic list acquisition services.
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