Automotive

Case Study

Objective
In 2001, a leading automotive manufacturer turned to Bigfoot Interactive to drive microsite registrations and excitement for a new vehicle launch.

Solution
Bigfoot Interactive built a comprehensive acquisition and retention strategy that helped identify prospects and handraisers and built interest for the new vehicle through an ongoing integrated rich media and viral campaign.

Result
An interactive communications program that grew registered users from 7,000 to 95,000 over 3 months, and generated open rates as high as 60% with 75% clickthroughs.

To Find Out More
Call Bigfoot Interactive today to find out how you can put our Automotive Industry Tool Kit to work for you.