Entertainment

Case Study

Objective
In 2001, an owner and operator of a chain of high-end, high-volume restaurants wanted to create localized marketing initiatives in key target markets to boost new customer acquisition efforts and to spur repeat visitation.

Solution
Bigfoot Interactive developed an opt-in list acquisition and retention program with a coupon offer and viral component. The media buy focused on select geographic and demographic targets, and included a series of triggered reminders to responders.

Result
The campaign garnered high opens, click-throughs and viral forwards, resulting in a conversion rate of over 22% for the restaurateur.

To Find Out More
Call Bigfoot Interactive today to find out how you can put our Entertainment Industry Tool Kit to work for you.