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Healthcare/Pharmaceuticals
Case
Study
Objective
In 1999, a major global pharmaceutical firm introducing a
new prescription drug wanted to utilize email to broaden consumer
awareness, build brand equity and promote consumer preference.
Solution
Bigfoot Interactive conceived and developed an email program
that would maximize the clientÕs opt-in list of email addresses
(for both initial and future communications), tested different
types of communications and developed success metrics for
this new channel.
Result
A new and growing channel was established to launch and support
new product introductions to the market cost-efficiently and
effectively Š maximizing ROI.
To
Find Out More
Call Bigfoot Interactive today to find out how you can put
our Healthcare Industry Tool Kit to work for
you.
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