Publishing

Case Study

Objective
In 2000, a leading international news provider turned to Bigfoot Interactive to boost both new subscriber and renewal subscription rates.

Solution
Bigfoot Interactive developed the overall campaign strategy, designed a comprehensive direct email marketing test plan, produced a series of unique HTML creative executions and hosted a database of prospects

Result
An ongoing delivery program of weekly preference-based email news capsules has helped increase conversion rates.

To Find Out More
Call Bigfoot Interactive today to find out how you can put our Publishing Industry Tool Kit to work for you.