Technology

Case Study

Objective
In 2001, a leading information technology company wanted to use email marketing to create an ongoing dialog with consumers, conference attendees and business partners in order to increase brand loyalty, corporate exposure and sales for its various products and services.

Solution
Bigfoot Interactive provided strategic consulting, tested copy and newsletter lengths and implemented more relevant and targeted promotional offers across the companyÕs various email newsletters.

Result
A more relevant newsletter user experience with improved ROI has produced higher click-through rates, event registrations and sales for the companyÕs products and services.

To Find Out More
Call Bigfoot Interactive today to find out how you can put our Technology Industry Tool Kit to work for you.