Why Outsource?

Expertise, Insight and the Latest Technology

By 2006, marketers are expected to spend somewhere in the neighborhood of $9.6 billion on email acquisition and retention services, nearly quadruple todayÕs estimated $1.29 billion*. As email marketingÕs popularity and sophistication continues to grow, marketers in all key verticals are increasingly looking to outsource their email communication efforts to experienced providers.

In addition, as the quantities of email messages increase over time, marketers will increasingly need the expertise and technological know-how necessary to create targeted, relevant email conversations with their customers. Creating these kinds of email ÒconversationsÓ will require the enterprise-level integration and the email communication know-how provided by providers like Bigfoot Interactive.

*Source: Jupiter Communications, 2001

"Email conversations based on
customer motivations and buying
cycles will make email relevant and
increase its value. Developing these
conversations requires a scenario-
based approach built on
segmentation and sequencing. As
marketers outsource increasingly
complex delivery,email services
spending will rise..."

Forrester Research, August 2001